![]() ![]() Your title should be no more than 75 characters. The magic formula for the best product titles? Follow Walmart’s title guidelines and make sure your title is unique across platforms (not the same wording as on Amazon). Your product title is the first, and sometimes the only, thing a potential customer will read. Walmart’s search engine and on Google ads. Walmart has simple-to-follow listings guidelines. Maybe they don’t have any idea where to find a particular item. Maybe they don’t know exactly what they are searching for. Google is still an incredibly important starting point for millions of potential customers. This helps increase the number of customers who treat Walmart as their go-to online retailer. Third-party sellers are increasing Walmart’s catalog of offerings every day. ![]() What customers don’t yet realize is that has a huge array of items not available in Walmart stores. Walmart has been shifting its offerings over the past few years toward apparel, technology, and consumer goods. Walmart has its own search engine for products in its online universe, which is great, but there is a whole world of customers who don’t start their search on. Each product “needle” can only be found by someone with a powerful search tool. Make the search engines happyĪs with everything else on the internet, people can’t buy items if they can’t find them. With the customer base growing every day on Walmart Marketplace, you need to know how to drive more traffic to your Walmart listings. The competition among third-party sellers is still much, much smaller than on Amazon. E-commerce sellers should not miss the opportunity to sell on Walmart Marketplace. Walmart is the fastest-growing online retailer in the world. Thanks to e-commerce entrepreneur Michal Chapnick for this guest post on how sellers on Walmart Marketplace can get more traffic to their listings.
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